February 14, 2020

Jenny Holzer x Helmut Lang, Poster for Helmut Lang Fragrance Launch, 2000

American artist Jenny Holzer and Austrian fashion designer Helmut Lang were introduced by the art and fashion critic Ingrid Sischy in the mid-90s, sparking a number of memorable, multidisciplinary collaborations—including several brilliantly simple yet striking advertisements for Lang’s first fragrance in 2000. Consisting of different poetic proclamations in a bold black font, the white fold-up posters powerfully encapsulate the intensity of human desire and the raw allure of scent. Happy Valentine’s Day!

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