Looking to spark joy instead of fear with your Halloween costume this year? Well, inflatables are the way to go. In the new issue of Elephant, writer Eloise Hendy takes a deep dive into the blow-up art scene, which really is blowing up right now. “Part Y2K nostalgia, part escapism from a chaotic and unstable political era, the current trend for inflatables is a bubble that constantly feels ready to burst,” she notes. For sculptor and performance artist Sasha Frolova—pictured here in a hot pink, tentacled look made of air-filled latex—it’s more about the latter. “The viewer is increasingly in need of childishly simple and understandable art,” she tells Hendy, “causing vivid emotions and joy.” Purchase Elephant 48 here.
