“Go west, where the skies are blue.” It is twenty-five years since the Pet Shop Boys sang high praise for all things westerly, and their words serve as a fitting introduction to our own major announcement. We are very excited to share the news of Elephant West, our brand-new art project space. This is set to open in White City, London, in autumn 2018, following completion of our transformation of a petrol station adjacent to the iconic Television Centre, the BBC’s former headquarters.
Collaboration has always been at the heart of what we do at Elephant magazine, and the work produced at Elephant West will reflect and develop this ethos. Our aim is to bring together exciting makers of all stripes to create new multimedia works that break down the traditional barriers between different art forms, commissioning an ambitious programme of installations by emerging artists, strengthening our support for the careers of exciting young artists by giving them the opportunity to show groundbreaking work to a new audience.
Designed for Elephant by architects Liddicoat and Goldhill, the new space will also act as a meeting place and hub for performance, discussion, film screenings, talks and workshops put together by our editors and curatorial team. A café, shop and outdoor garden area complete this.
Look out for our series of pop-up events and activities in and around White City this summer ahead of our big opening. Live streaming and other exclusive video content generated at Elephant West will also be broadcast to a global audience, taking West London to the world. The Pet Shop Boys might have concluded, “Go west, life is peaceful there”, but here at Elephant we can expect an altogether different reality this autumn. We can’t wait to welcome you.