American artist Jenny Holzer and Austrian fashion designer Helmut Lang were introduced by the art and fashion critic Ingrid Sischy in the mid-90s, sparking a number of memorable, multidisciplinary collaborations—including several brilliantly simple yet striking advertisements for Lang’s first fragrance in 2000. Consisting of different poetic proclamations in a bold black font, the white fold-up posters powerfully encapsulate the intensity of human desire and the raw allure of scent. Happy Valentine’s Day!
