Lucia Pham, Art Art Fairs Worth the Effort?, 2022

Are art fairs worth the effort? Or are they just a big waste of time? So asks a self-described “solo ‘early career’ artist” of Elephant’s advice columnists Zarina Muhammad and Gabrielle de la Puente (AKA art-criticism duo The White Pube). Their response? That when they last did a poll among their readers, “the general consensus was that art fairs are rarely profitable and not as useful as people would hope given the cost, but that doesn’t necessarily make them a no-no.” Click here to read the duo’s latest column in full, and let us know your thoughts on Instagram.