The Japanese performance artist and photographer Tatsumi Orimoto is perhaps better known as his alter ego, “Bread Man”. Orimoto has been performing his Bread Man street actions since the early nineties, concealing his head, and sometimes those of fellow performers, under multiple loaves and roaming cities around the world. Bread Man “represents modern life and the difficulties of communicating in contemporary society”, explains the Asia Art Archive. Orimoto’s principal aim is to see how those he encounters respond to him as he “plunges [them] into the unknown through an object that evokes various memories and emotional responses”.
