Pitch Guide

Elephant publishes the most compelling voices, ideas, and practices shaping art and culture today. We work with writers who are experienced in contemporary art criticism and cultural journalism, and who bring a distinct voice and sharp analysis to their work.

What to Pitch

Artist Profiles (1000 words)

In-depth, reported features pegged to a major exhibition, career milestone, or turning point, offering fresh insight and a strong narrative thread

Artist Lists (600–800 words)

Thematic or timely roundups of 5–10 artists that reveals or interrogates a trend, shared concern, or aesthetic shift

Trend Features (1000 words)

Deep dives into artistic, market, institutional, or cultural shifts that connect art to broader conversations in society, technology, politics, or identity

Museum Reviews (800 words)

Reviews of major institutional exhibitions or biennials that combine vivid description, critical perspective, and contextual framing

Fair Coverage

Coverage of major art fairs with international significance, highlighting artists, presentations, and broader trends that define the fair’s moment

How to Pitch

Your pitch should include a working headline, a brief, 3–4 sentence description, and a proposed filing date.

A strong pitch is concise, clearly argued, and demonstrates why the story belongs in Elephant now.